Storytelling for Sissi + Franz

Dine like a king

Briefing

Just another burger-restaurant? No way! The franchise Sissi + Franz is supposed to hit the ground running and establish itself in the German food service industry. But which criteria really count for guests picking a restaurant? “Only” serving good food is not enough anymore.

Especially franchises need unique stories. To give their customers an amazing experience and retain them for the long run – that is the goal set by “extrablatt”, parent company CE Franchise/Gastro Kontor.

Strategy

The emotional storytelling of Sissi + Franz lets the customers go back in time. A short trip to the Habsburg empire. With a lot of careful consideration and an eye for details husare managed to create a distinctive brand image.

Starting from the menu: The names of the burgers, salads and drinks playfully refer to historical events and eras. To the interior design, which reminds of the swiss alps. Dining like a king, because: “Life tastes good”.

So far so good – but how do we keep (literally) being on everyone’s lips? It’s clear. The holistic construct of the analog world of restaurants needs to be consequently extended on all digital channels. With high-quality pictures of food and drinks and news stories for Instagram and Facebook. husare counts on influencers and generating interaction with the target group – thus profiting from their range of coverage.

Result

With first-class content and strong storytelling Sissi + Franz managed to generate more than half a million impressions and build a loyal and interactive community. And: The customers love it. Sissi + Franz is a burger restaurant which constantly opens new stores in various locations. The royal brand image works.

Services

Brand Communication; Brand Establishment; Storytelling; Content Marketing; Corporate Design; Social Media; SEO; SEA

Impressions

Questions?

Contact

Are you hungry for more information? Sarah Kühlmann is going to explain to you, how we establish brands and ensure analogue and digital success.

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