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DAS GUTE FINDET INNENSTADT emphasises the special relationship between consumers and retailers. We recall the feeling of browsing in atmospheric shops, of pleasant and competent advice, of inspiration – and of special moments that only local retailers can offer. With distance, hygiene, and masks. With support for a lively city centre. Consideration for local retailers TODAY. Guaranteed shopping experiences TOMORROW. The logo shows the pulse of the city centre. The star and the gold stand for the start of the campaign during the Christmas season. The campaign relies on a strong online presence and storytelling via social media with the involvement of the retailers "on site". But also, classic media such as radio and daily newspapers were used for a far-reaching and activating approach. PR, with the involvement of the mayors and local multipliers, provided an additional boost in reach.
Christoph Sauerland is ready to tell you more about our expertise in campaigning, social media/online marketing, websites, and classic communication.