The new Best Buddy conquers the hoover market
The makers of DIRT DEVIL and SEVERIN FLOORCARE have recognised the need for sustainable and smart hoovers in German Quality. The start-up leverages its 70 years of experience in floor care into the development and product design of cleaning appliances, combining state-of-the-art technology with convenience and innovation. This expertise and the resulting product range will be launched internationally as a new product brand.
How does a new hoover brand have to be positioned in terms of communication for it to stand out in the highly competitive floor care market - and, above all, gets to the relevant set of trade partners and end consumers? Starting with the naming, packaging, e-commerce and B2C communication, husare sets milestones in brand development and market launch.
Holistic strategic and implementation concept including operational handling by husare. What was designed on a white sheet of paper has developed to market readiness within a very short time. The eCommerce solution was developed and implemented by our partner agency onacy on the basis of Shopware. Brand, communication, storytelling, SEO, performance and online marketing was handled by husare. Of course, the "classics" play a leading role here: POS concept, appealing packaging and the placement of the brand and products in consumer media, trade media, and daily and weekly newspapers. In short: complete marketing with one team!
Strategy; Concept; Packaging; POS; PR; Social media postings; E-commerce; SEO; Performance marketing; Photo shoot; Campaign; Blog; Influencer
Activate and inspire: Reach out to Sarah Kühlmann and learn more about our multi-channel competencies.Contact us now
Sarah KühlmannBudget direction