#gemeinsamwirken – – Die Schimmelfrei-Challenge
Who truly likes to talk about mould? The topic of mould was to be de-tabooed - and the awareness of MELLERUDs anti-mould products was to be measurably increased. How do we prove that product content that needs explaining has its relevance for social media? And how do we succeed in positively addressing the topic of mould? 8 million impressions were set as the KPI.
With the "Mould Free Challenge", MELLERUD positively addressed the taboo topic and brought it to the attention of new target groups. Under the campaign motto #gemeinsamwirken, MELLERUD positioned itself as a problem solver. With exciting campaign dynamics, real storytelling and dialogue measures, impressive viral effects were achieved:
ServicesConcept; Strategy; Social media postings; Film production; Photo shoot; Landing page
Would you like to find out how we can inspire B2C target groups with topics from the chemical and pharmaceutical industry on social media and in corporate communication? Then get in touch with Sarah Kühlmann.Contact us now
Sarah KühlmannBudget direction