TURN UP THE ICON
HITCHCOCK who? Everyone knows the iconic green bottles for cooking, seasoning and mixing, but only a few know that the HITCHCOCK brand is behind the products. So the goal is to associate the little green bottles that everyone knows with the HITCHCOCK brand and to anchor them in the minds of consumers. How do we achieve this? Through co-created sound branding within an interactive social media campaign that contributes to brand recognition.
After only 6 weeks, we reached over 1.69 million accounts, 4.47 million impressions and over 180 thousand interactions with the campaign.
Social media; campaign planning and implementation; community management; newsletter
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