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Hamburg is one of the German metropolitan areas with the most museums and exhibitions. This is where the new, interactive experience exhibition MÄRCHENWELTEN (Fairytale Worlds) was to take root and attract streams of visitors. No easy undertaking in this environment. The new brand had to set itself apart from other exhibitions and become something unique.
The facts speak for themselves: millions of people have been reached by the expended media coverage. The Facebook page of MÄRCHENWELTEN counted a five-digit number of likes within a short time, and a loyal community was formed on Instagram. And the most important thing: more than 30,000 visitors came to see the novel experience exhibition in just the first quarter after its opening.
Get in touch with Gwendolin Lake and learn more about the project, our solutions and most importantly – our concrete results.