biederlack elegantly introduces a new product with husare

biederlack elegantly introduces a new product with husare

biederlack, leading producer in modern and high-quality home textiles, finished the introduction of a new product in cooperation with husare. b·coustic is an innovative sound absorbing material. It can be used for room acoustics in many different ways and offers unique room design in various types of buildings. To inform and inspire the identified target group in a competent and aesthetic manner, husare conceptualized a twelve-page brochure in A4 format.

The first thing to be developed was the catchy product name b·coustic and the product logo, that includes a roll of material, a sound wave and the characteristic red biederlack-dot. This optics is continued in ten pictograms to enable a detailed illustration of the product advantages. Moreover, the images used, which show the potential use of b·coustic in concert halls or gastronomy for example, mirror how rooms turn into tasteful and acoustically pleasant oases of comfort through the use of the sound absorbing material.

Roland Güthoff, Business Development Manager for the Greven based old-established business, is confident that he is excellently prepared for the market launch of  b·coustic: “husare really knew how to present the special characteristics of our material both textual and creatively. Hence the resulting brochure is both tasteful and of high quality. Just like our product.”

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