twe group presents a new corporate identity

twe group presents a new corporate identity

The communicative association through husare follows the corporate merger: After the acquisition of Libeltex in 2012, the twe group presented their new corporate identity as an expression of the common brand culture at the techtextil beginning of June in Frankfurt. At the international trade fair for technical textiles, the twe group welcomed their visitors with a new designed and inviting exhibition stand, which combines all measures, realized by husare.

The refreshing new group identity comprises a new corporate design with a further developed company logo. husare also developed a new website (http://twe-group.com) in cooperation with brandhelfer (programming) for the twe group. The dynamic campaign images can be found, among other things, on the company’s website, on elements of the exhibition stand as well as in a short movie. This „smart movie“ illustrates the most important facts about the company and encourages the elements of the „smart ist…“-campaign.

Also Wim Warnier, general manager of the twe group, is drawing a positive preliminary conclusion: husare succeeded in portraying the heart of our brand with great subjects. Our new appearance was well received by the visitors of the trade fair and gives the company an ideal position for the international sale.“

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