husare and Cooks cooperate for SCHÖNOX

husare and Cooks cooperate for SCHÖNOX

The European network “CommWorld“ does not just exist on paper. It actively contributes to the creation of valuable synergies and helps to secure its client’s market leadership at the international level.

To support the product introduction of the tile adhesive SCHÖNOX TLX in the Netherlands, husare cooperated with the Dutch agency and CommWorld member Cooks. This helped match the product introduction with the local market conditions and to address the target group in a focused manner.

husare was able to feed its experiences and its vast understanding for the product and the brand SCHÖNOX into the in-depth briefing process both agencies participated in. Cooks could use this to develop a campaign focusing on a humorous presentation of the product’s use and clearly demonstrates the tile adhesive’s simplicity and efficiency. Advertising materials for approaching customers directly and for the POS help to highly visibly place SCHÖNOX TLX in the market and position it as a problem solver.

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