International brand workshop for the brand CLINIC Dress

International brand workshop for the brand CLINIC Dress

KWINTET staff members from Germany, the Netherlands, France, Austria, Sweden and Norway met for a two-day international brand workshop in husare’s office rooms. The goal of the meeting was to develop a uniform international brand appearance to increase the sense of community and commitment of staff members and to strengthen the distinction between the KWINTET-brand CLINIC Dress and other competitors in the market.

Based on a market and structure analysis, participants and husare jointly worked on a brand personality, brand equity, and factors of success for the strategic direction. The new communication appearance should be finalized in September 2012 to be introduced to the international market in a successive manner.

After two successful workshop-days, Anna Salditt, brand manager at KWINTET, summarized the cooperation to date: “Husare was recommended to us. After the 1st presentation we were already convinced, that husare is the right partner to support us in the challenges of an international market positioning. Innovative initial stages and ideas concurrent with a structured process were the decisive reasons for us to choose husare. A well founded knowledge of our brand and the market was gathered in no time which allowed us to start intensive work on the brand process immediately. People at husare take all the time needed to really get to know customers and their needs. We found a competent and experienced partner in husare, who scores additional points through the spatial closeness and constant accessibility, as well as through clearly displaying an international orientation.”

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