International brand workshop for the brand CLINIC Dress

International brand workshop for the brand CLINIC Dress

Europe visits Emsdetten: In order to generate a common brand communication for the domestic technology products of the KME Germany AG & Co KG and its subsidiary firms, marketing advisors from Italy, Germany, England, France and Spain met up at husare’s office on Sinninger Street 44.

The first aim of the international workshop was to assess current measurements as well as the brand understanding of SANCO, one of KME’s best selling products and Europe’s most used copper tube. The result of this analysis was unambiguous: The brand SANCO has to receive a clear-cut identity to create a straightforward emotional and functional understanding of the usage of the products. KME’s international locations need a shared basis on which communication can build.

SANCO’s USPs are now identified through market research across Europe to take the next steps and develop a valid brand portrayal.

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