New brand appearance for BST International

New brand appearance for BST International

Ever since 1979 BST International GmbH has been exporting systems in the areas of web guiding, register controls, inspection and automisation from Bielefeld to the world – hence it is now time for BST International to present itself with a confident brand appearance matching its economic success.

husare, in an intensive branding process and in cooperation with those responsible from BST International, has developed a brand personality with its own value of use, which in turn has been implemented in a creative central idea with a matching campaign and a new corporate design. BST International Marketing staff member Sabine Sladky describes this process of analysis for the new brand appearance as a “very eventful, demanding and inspiring path that was motivating for the future”.

The first brand image was first firmly established internally, to present it to the broader public for the first time in May: During the field leading trade fair drupa, BST International first presented itself successfully with its new market appearance.

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